At first glance, one would think an expertise in psychological profiling is best kept within the therapeutic arena, but such a skill set actually lends itself to a far greater scope.
People with profiling skills such as Bailey’s are trained to determine and interpret reactions and emotions using facial microexpressions. For those who have an interest in this area the science is set out by Elkman when he developed the Facial Action Coding System. Although Bailey has studied the science, she is also what some refer to as a ‘natural’. This means by just looking at a person’s facial movement she can determine the emotion that their face involuntarily shows – be that happiness, contempt, sadness or disgust to name but a few.
Such invaluable information can be applied to detecting emotional responses on a client’s copy which highlights the parts to rewrite or advising on complex interpersonal communications. It can even be used to predict the way a court case may be swaying.
Profiling is more than just watching for microexpressions. One can also use language specific material to get noticed in your market. Neuro-linguistic skills and demographic analysis can be used together to promote products and services. Bailey believes that your message is highly valuable and how its communicated is imperative. Good copy will achieve good results, but great copy can achieve outstanding results which she delivers time after time.
We all know marketing needs differ and that companies require alternative language depending on whether your target audience is the next generation silver surfer or a seventeen year old subjected to peer pressure.
“Choosing my copy will be an investment, delivering ongoing results that keeps your target audience coming back for more. Better still bringing a greater audience with them. Not only does this mean growth for your business but more profits long term. The correct copy has high reaching positive impacts on your outcome. Working with me, you will find that my no nonsense approach (no whining, complaining or arguing) and personal guarantee that I will rewrite your copy FREE, if you are not completely satisfied at any stage, is a breath of fresh air. This approach reduces stress allowing all energy to be spent on the project at hand ultimately producing a better end product. The rapport that builds up during such a project keeps my clients coming back time and again and is testament to great teamwork.” Bailey Bradmore
Based in London and Cambridge, Bailey generally works remotely and manages projects via email, instant messaging, telephone, SMS text and Skype. She can easily adapt to other media needed for the job requirements and also travels for face-to-face meetings when necessary.
Using a finer analysis of your market when copy-writing means that your copy gets read, elicits emotion and therefore stays with your audience; achieving quite simply, a larger audience retaining your message and ultimately a rise in profits. If you would like to work with Bailey Bradmore on your copy, contact her through this site.